This episode explores 'The 10% Illusion,' revealing that individual climate actions, while commendable, are insufficient to meet emissions targets, as approximately 70% of global emissions originate from large-scale systems and infrastructure. It highlights that focusing solely on consumer behavior can divert attention from necessary systemic changes. Listeners will learn how behavioral science needs to pivot from influencing individuals to targeting policymakers and corporate decision-makers to drive impactful, systemic climate solutions.