Starting in the 1960's, the Rebbe started public Mitzvah campaigns as a call to encourage Jews to readopt many of the important Commandments in Judaism that they were not observing. Over the Years the Rebbe launched 10 Mitzvah campaigns raising awareness and increasing observance of some of the most central Commandments. 

A fascinating discussion about the 10 Mitzvah Campaigns and how we can be part of them.