Launching a new #Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here is a 10-Step Guide to Creating a Profitable #Google AdWords #Campaign from Scratch

#Google Adwords Step #1: Is There Customer Demand?

If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you.

So, before you get too excited about creating your first #campaign, you need to verify there is, in fact, search volume for what you’re going to offer.

#Google Adwords Step #2: Can You Afford to Advertise on Top Keywords?

Before finalizing your keyword list, you must make sure it makes sense to target that term. This will prevent you from going after keywords where there’s no chance of them being profitable.

To answer the question “Can I afford to advertise on this keyword?” you need to calculate your maximum cost per click (Max CPC). You’ll compare your business’s Max CPC to the estimated keyword CPC in the Keyword Tool to see if you can afford to advertise.

#Google Adwords Step #3: Perform Competitor Analysis

In most industries, you’ll find competitors who already have tested and optimized their AdWords campaigns. That means they have figured out which keywords, ads, and landing pages work and do not work in your market.

A very cool competitive intelligence tool for this is KeywordSpy. KeywordSpy collects, organizes, and provides easy access to all of your competitors’ historical advertising information.

#Google Adwords Step #4: Leverage a Powerful USP

Your USP, or unique selling proposition, is what differentiates your business from your competitors and gives your prospects a compelling reason to choose you.

In other words, your USP answers the question, Why should your prospect choose to do business with you, versus any and every other option, including doing nothing?

#Google Adwords Step #5: Have an Irresistible Offer

What can you offer in your AdWords campaign that is so compelling your prospect would be a fool to not take action? How can you stand out from all the other ads your prospect will see in the search results?

The answer is your irresistible offer, which consists of the following four components: Value, Believability, Reduce or Reverse Risk, and a Call to Action.

#Google Adwords Step #6: Create Compelling Ads

With AdWords search advertising, you pay only when people click on your ads. Therefore, your ads have two very important jobs:

1. Attract qualified prospects so they click on your ad instead of competitors’ ads.

2. Repel unqualified prospects so they do not click and waste your ad budget.

That means more traffic, more sales, and less wasted money on unqualified traffic, which all leads to higher profits for you.

#Google Adwords Step #7: Use Relevant Landing Pages

If you’re like a lot of first-time advertisers, then your prospect is now on your homepage scratching their head trying to figure out what just happened.

Homepages explain everything your business does, all of your products and services, and all of the different customers you serve. In other words, your homepage is not 100 percent relevant to the keyword searched and the ad clicked.

Instead, create a dedicated landing page that matches the keyword and the ad. The goal is to make the entire sales process congruent so your prospect is continually reassured they are going down the right path.

#Google AdWords Step #8: Conversion Tracking

Conversion tracking measures the sales generated by your AdWords campaign. More specifically, you want to know which keywords and which ads are generating sales.

If some or all of your sales occur online with an e-commerce shopping cart, then conversion tracking is pretty straightforward. Just use the built-in #Google AdWords #conversion tracking.

#Google AdWords Step #9: AdWor