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Matt Osborne is a super smart dude, so smart that he works with Caleb Roth in all his operations; ScoutIQ, Eflip etc - Ive had the honor of meeting him several times, and its always a great knowledge exchange. In this episode he talks about the 100 book challenge and how that helped him grow his baby book business. The best part is he shares all kinds of numbers and data, which is to be expected for someone who rolls with Caleb Roth, ammiright? Follow Matt on IG http://www.instagram.com/matthewosborne

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