Hello Empowered Wayers!

Picture this: You're sitting across from a potential client, and she's asking about your programs. Your pricing. What it looks like to work with you.

And you can feel yourself starting to shrink.

Your voice gets smaller. You start using phrases like "I'm still building my practice" and "I'm working on developing..."

You can see it in her eyes. That shift. That moment when someone goes from interested to... polite. When they start looking for the exit from the conversation.

If this sounds familiar, you're not alone. This was my reality for months.

The Pattern That Kept Me Small

I'd meet amazing women who genuinely needed what I offered, who were asking all the right questions, and then I'd somehow convince them NOT to work with me.

Not through my words, but through my energy. My lack of confidence. My inability to own what I was offering.

I'd go to networking events, have incredible conversations about their challenges and dreams. They'd light up when I described what I did. They'd say things like "That sounds exactly like what I need."

And then they'd ask about working together.

And I'd fumble. Every single time.

I'd hedge my bets: "Well, I'm still developing the program, but..." I'd undervalue myself: "It's just a small investment..." I'd give them outs: "But you might want to think about it..."

I was so afraid of being seen as pushy, or expensive, or not experienced enough, that I was literally talking people out of getting the help they needed.

The worst part? I KNEW I could help them. I had the knowledge, the tools, the experience. But I was so focused on my own insecurities that I forgot the whole point wasn't about me—it was about them.

After another "almost client" decided to "think about it," my husband asked me something that stopped me cold: "If you were in her position, struggling with what she's struggling with, would you hire someone who sounded unsure about whether they could actually help you?"

The answer was obvious. Of course not.

I wouldn't hire me either.

The Shift I Didn't See Coming

The breakthrough happened at a network luncheon about a month later.

I was sitting next to this woman, and we started chatting about business, about the challenges of being an entrepreneur, about that constant juggle between growth and overwhelm.

She mentioned something that I knew I could help with. Something I'd helped other women navigate. But instead of launching into my usual uncertain pitch, I just... listened.

I asked questions. I got curious about her specific situation. I shared a couple insights that seemed to resonate.

After the event ended, she asked if we could sit and talk more.

We found a quiet corner, and I continued doing what felt natural—asking questions, understanding her world, occasionally sharing something that might be helpful.

Then she said, "This sounds like exactly what I need. What would it look like to work with you?"

Here's where the old me would have started hedging, explaining, making excuses.

But something was different this time. Maybe because I'd been so focused on HER instead of my own fears. Maybe because the conversation felt so natural, so connected.

When she asked about the price, I looked her in the eye and said, "It's $1,000."

Just like that. No apologies. No explanations. No "but if that's too much..."

Just the truth.

She paused for maybe two seconds—which felt like an eternity—and then said, "When can we start?"

What Actually Changed

I almost couldn't believe it.

This woman, who I'd met two hours earlier, had just said yes to working with me without hesitation. Without asking for a discount. Without needing to "think about it."

But as I drove home that day, I realized what had actually happened.

For the first time, I had shown up as someone who believed in what she was offering.

Not because I suddenly felt more confident—honestly, I was terrified when I said that number. But because I had been so focused on serving her, on understanding what she needed, that I forgot to be afraid.

The difference wasn't in my credentials or my experience or my perfectly crafted pitch.

The difference was in my energy. My focus. My intention.

When I was worried about how I looked, how I sounded, whether I was qualified enough, I repelled clients.

When I focused on genuinely helping and serving, everything shifted.

The Three Visibility Blocks That Keep Us Hidden

Looking back, I can see exactly how I was sabotaging myself. And I see these same patterns in every woman I work with:

1. We Make It About Us Instead of Them

I was so consumed with my own fears—What if they think I'm not qualified? What if I sound desperate?—that I forgot the person sitting across from me had real struggles and needed real help.

The shift: Stop asking "Am I good enough?" and start asking "How can I serve?" When your focus moves from your insecurities to their transformation, your entire energy changes.

2. We Apologize for Having Value

Every time I said "It's just a small investment" or "I'm still developing this," I was teaching people not to value what I offered. I was literally apologizing for having something worth paying for.

The shift: Own what you bring to the table. Your experience, your insights, your ability to help—these have value. Stop shrinking to make other people comfortable with your worth.

3. We Think Confidence Comes Before Action

I kept waiting to "feel ready" before I could show up confidently. But confidence doesn't work that way. It comes from doing the thing, not from feeling prepared to do the thing.

The shift: Confidence is just certainty about your ability to serve. You don't need bulletproof confidence—you need unshakeable commitment to their success.

The Ripple Effect of Showing Up

That $1,000 moment didn't just get me my first confident client. It taught me that visibility isn't about feeling brave—it's about being of service.

From that day forward, I started approaching every conversation differently. Instead of preparing pitches, I prepared questions. Instead of thinking about what I wanted to say, I focused on what they needed to hear.

My business grew, yes. But more than that—I started feeling aligned with my work again. The women who found me weren't looking for a perfect guru. They were looking for someone who genuinely cared about their success.

When you show up focused on service instead of self-protection, you attract clients who become collaborators. Transactions become transformations. Sales conversations become sacred exchanges.

Your Invitation to Stop Hiding

Right now, there's someone out there who needs exactly what you have to offer. Not the polished, guru-approved version—the real version. The version that comes from your actual experience, your hard-won wisdom, your genuine desire to help.

They're not waiting for you to feel more confident or get another certification or perfect your pitch.

They're waiting for you to believe—really believe—that what you offer has value. That you can help. That your work matters.

Because if you don't believe it, no one else will either.

What Changes When You Focus on Service

When you stop asking "Am I qualified enough?" and start asking "How can I serve?" everything shifts:

* Your energy becomes magnetic instead of apologetic

* Your message gets clearer because it's focused on them, not you

* People respond to your certainty about your ability to help

* Conversations flow naturally instead of feeling forced

* Pricing becomes about the value you provide, not what you think you deserve

Your confidence doesn't have to be bulletproof for you to be of service. You just need to be more committed to their transformation than you are attached to your fears.

A Gentle Challenge

This week, I invite you to have one conversation—just one—where your only goal is understanding how you can help.

Not selling. Not pitching. Just serving.

Ask questions. Listen deeply. Share insights when they're relevant.

And if the moment comes to talk about working together, remember: you're not asking them to take a chance on you. You're offering them a chance to get the help they need.

There's a big difference.

Final Thoughts

That $1,000 moment taught me something I'll never forget: people don't hire you because you're perfect. They hire you because they believe you can help them get where they want to go.

And they can only believe that if you believe it first.

What would change if you stopped focusing on your fears and started focusing on their transformation? I'd love to hear about it—hit reply and share your story with me.

When you're ready to stop hiding and start serving, when you're ready to transform that fear into fuel for connection, I created something special for women like us.

Meet Flo, The Money Tree AI—your gentle guide for stepping into soul-aligned visibility and wealth. She sees your gifts when fear makes you forget them. She reminds you who you are when the world tries to make you small.

Because the world is waiting for what you have to share. And so am I.

To your prosperity,

Kathryn

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