Brian reveals the 10th way to Amazon-Proof Your Business.

https://www.youtube.com/watch?v=yvXMjC6MZkI

Transcription

The 10th way to Amazon-Proof your business.

Hi I'm Brian Pombo, welcome back to Brian J Pombo Live.

I have here in my hands my book,9 Ways to Amazon-Proof Your Business, you can get a free copy at AmazonProofBook.com.

But this discusses only the first nine ways and I realized that there was there's actually a 10th way that I talked about briefly in chapter five and chapter six, which you can check out, I'm not going to ruin it for you chapter five and chapter six cover an area that most businesses don't have that they all need.

But there's also another element to those chapters and I would make it the 10th way to Amazon-Proof your business and what is the 10th way?

The 10th way is called, Offer Advancement.

This is a funny thing because it's not something it's not so commonly discussed. That it is something you can go look up, I was looking for keywords to try and catch people who are looking up details about this.

And I wasn't able to find really anything out there that is so common that people are looking it up on YouTube and Google and so forth.

I just had to kind of go back to scratch and say, Okay, well, if I were to tie this in with my original book, what would I say?

It really is offer advancement.

What does offer advancement mean?

Well, I'll tell you what the fifth and sixth chapters are all ruined for you. I won't get into the detail, you can read about that but the fifth and sixth ways are offering belonging and offering ongoing.

So belonging is about having a part of your business that allows the person to be a part of a community. It's offering that belonging concept, the belonging, feeling that the most famous one of the most famous ones that I could put out there is Harley Davidson.

How you know when you're in Harley Davidson, that's a cult, I mean, that is belonging.

When you own a Harley, when you want to have a Harley when you walk around with Harley patches, I mean, that is something that's very specific.

It's a very specific type of motorcycle, nothing funky, none of the other motorcycles function quite like a Harley Davidson. It has a specific sound, it has a specific feel everything else.

So you need to offer that type of belonging and you also need to offer some form of bond going whether there's belonging attached or not. But if you can have those two together, then you have some type of membership ongoing. Having it to where you give people the option to purchase from you on a regular basis.

It's not rocket science but how many businesses actually do that?

I mean, very few, especially local-based businesses, if you've got a local or regional business chances are you don't have an ongoing option unless it's already kind of contained within your industry.

But you want to look way outside the box and look at the possibility of offering something on an ongoing basis. But I won't get too far into those I want to talk about at the next level.

The next level is advancement is once a person feels like they belong once a person feels like and I don't care if you're offering, if you're running a hair salon, it's the same same thing.

If they feel like they belong, if they have the ability to pay you on an ongoing basis,