The Growth Engine

The 11 Greatest Challenges in Creating a Growth Strategy (and How to Overcome Them)


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In this episode, we break down the 11 greatest challenges in creating a growth strategy—the same structural blind spots that stall founders, GTM teams, and SaaS companies again and again.

After building hundreds of GrowthBooks, I’ve seen these patterns across every industry:
• Misdiagnosed bottlenecks
• Incorrect ICPs
• Weak value proposition proof
• Overly broad segmentation
• Leaky funnels
• Messaging without coherence
• Strategies built on assumptions, not evidence

This episode gives you a practical, clear, and actionable roadmap for diagnosing and fixing the issues that are really holding your growth back. If you want predictable, scalable growth, this is the operating system you need.

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The Growth EngineBy Mike Parsons Apollo Advisors