What does it really take to build something meaningful without burning out, losing alignment, or losing yourself along the way?

In this episode of The Gynergy Effect, Garin sits down with Christoffer Groves, CEO and Co Founder of Groves Capital. Alongside his wife Elena, Christoffer grew the company from 2 employees to 675, funding over $7B in loans across 32 states.

At the center of this conversation is the 110% Rule, a philosophy rooted in work ethic, personal responsibility, and going beyond what is expected not only in business, but in health, relationships, leadership, and life.

This is not a highlight reel. It is a grounded and honest conversation about pressure, sacrifice, burnout, identity shifts, and the moment when the person who starts the company has to step aside so the leader who can scale it can emerge.

In this episode, you will learn:

• What the 110% Rule really means and why most people get it wrong

• Why balance can start to break down when you are building something that truly matters

• How Christoffer and Elena built a $7B business together without keeping score or hurting their relationship

• The non negotiables that protect long term performance including sleep, fitness, boundaries, and recovery

• When and why letting go of control is essential for real growth

• Why going all in is not about doing more but about doing what matters most

Christoffer also opens up about mental health, reinvention, leadership isolation, and the mindset required to keep moving forward when the pressure is high and quitting feels easier.

This episode is for anyone building a business, a partnership, or a life that demands more. It redefines what it means to go all in without burning out.

Go all in. Go 110%.

💬 Tell us your favorite takeaway or share your “why” — we’d love to hear it.

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📲 Follow Christoffer on Instagram: @ceogrovescapital

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