A few days ago, I was journaling about how I want to close out the year…

and it hit me just how different I am from the version of me who walked into 2025 thinking she had everything under control.

(Spoiler: she did not.)

This was the year I went inward.
The year I pulled back.

And the biggest shift that changed the way I lead myself + run my business?

✨ I stopped outsourcing my identity.

Inside this episode, I’m breaking down the 12 identity shifts that quietly rewired me this year — the internal upgrades that changed my confidence, my boundaries, my self-trust, and the way I make decisions in my life and business.

(aka the shifts you’re probably feeling in your own life without having language for them yet)

We talk about:

• trusting your gut without needing a panel of opinions
• becoming magnetic by becoming private
• stepping into roles before you feel “ready”

These aren’t the loud, dramatic shifts.

They’re the subtle ones that stack until suddenly you don’t recognize the old version of you anymore.

This episode is your reminder that identity isn’t fixed. It’s chosen.

And you’re allowed to upgrade yours as often as needed.

WORK WITH BREEANNA KAY: ⁠⁠⁠⁠breeannakay.com/rebelceo⁠⁠⁠⁠

Follow Breeanna on Instagram or TikTok → @rebel.ceo.podcast 

REBEL CEO PODCAST SHOW NOTES: ⁠⁠⁠⁠breeannakay.com/identity-upgrade-for-women-in-business