The article analyzes Jordan Peterson's book, 12 Rules for Life, which became a bestseller in 2018. It explores how Peterson's seemingly simple rules, like "stand up straight with your shoulders back," offer a counter-narrative to the prevailing "positive thinking" movement in the U.S., particularly after the 2007 subprime mortgage crisis caused widespread disillusionment. The source highlights Peterson's approach to explaining these rules, emphasizing expanding the context (e.g., comparing human behavior to lobsters' hierarchies) and presenting his arguments with rigorous, almost mathematical, logic. Ultimately, the text suggests the book's value lies not just in its individual rules, but in Peterson's method of persuading readers to confront life's inherent difficulties and establish order amidst chaos.