What happens when a business owner believes their company is worth $1.4 million… but the numbers say $250,000?

In this episode of Innovative Insights, Steve Denny and Terry Lammers unpack a real-world valuation gone wrong involving a small fire apparatus company in Northern Illinois. From selective financials and inflated cap rates to unrealistic retirement expectations, they break down how one bad valuation can make a business completely unsellable.

You’ll learn:

• Why overvaluing a business destroys sellability
• The difference between income, market, and asset approaches
• How the Bankability Method protects both buyers and sellers
• The dangers of relying on your “best year”
• Why timing your exit matters more than you think

If you’re planning to sell your business — or buy one — this episode could save you years of frustration and hundreds of thousands of dollars.

Because in M&A, price matters… but reality matters more.