Too many pricing audits read like lists of tips; this episode tells a mini-story (problem → experiment → outcome) to show how to find one meaningful lift fast. We open with a vivid micro-case: a single clarity tweak to the subscription headline and plan labels produced an 18% lift in trial-to-paid conversion in one customer’s seven-day test. Gustavo frames the simple metrics to watch so you can avoid false positives (what to track, minimum samples, and a revenue guardrail tied to paid conversions). Michelle runs a 60–90 second anonymized live teardown of a listener-submitted pricing page to model the audit in practice, showing plain-language copy swaps, anchoring without jargon, and low-dev layout moves. The episode closes with a one-page checklist, a downloadable metric tracker, a 72-hour hypothesis test you can ship this week, and a clear CTA to download the template and submit your page for future teardowns.