The Multiply Project Podcast

The 16% Mission: Escaping the Addition Trap with Dave Ferguson | Episode 2


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In this episode, Dave Ferguson (CEO of Exponential) joins Craig and Jeff to confront a sobering reality: only 7% of U.S. churches are currently reproducing . To reach a sociological tipping point, we need the "16% Mission" . Dave breaks down how any "ordinary" church can stop managing the middle and start leading at the edges—focusing on personal discipleship and big-picture vision . Whether you are a Champion Pastor looking to scale or an Explorer wondering if you have what it takes, this conversation provides the framework to transition from a church that gathers to a church that sends .

The Takeaway

  • One Actionable Step: Stop managing the middle. This week, audit your calendar and identify one "management" task you can delegate to a leader. Replace that time with a one-on-one discipleship meeting with a potential "Rick"—a lay leader in your church who is available but untapped

Links & Resources

  • The Assessment: Are You Ready to Multiply? – Discover if your internal systems are holding you back from Level 4 .
  • Connect with Dave: Exponential.org .
  • Follow the Movement: The Multiply Project .

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The Multiply Project PodcastBy The Multiply Project