The 1990 Daytona 500, the 32nd running of the event, was held on February 18, 1990 at Daytona International Speedway in Daytona Beach, Florida. The first race of the 1990 Winston Cup Series season, it was won by Bob Whitcomb's entrant Derrike Cope. Terry Labonte finished second, followed by Bill Elliott, Ricky Rudd, and Dale Earnhardt.