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Google invented the future, then let it walk out the door. 📉🚪 We investigate the origin story of Generative AI: the 2017 Google research paper "Attention Is All You Need," which introduced the Transformer architecture (the "T" in GPT). We analyze how a single team of eight researchers solved language translation but ended up creating the engine for the entire AI revolution .
1. The Exodus of the Eight: We break down the "Brain Drain." Of the eight authors who wrote the paper, all eight have left Google. We track where they went: founding rivals like OpenAI, Anthropic, Cohere, and Character.AI. We explain how Google's bureaucratic "red tape" and refusal to launch products drove the world's smartest AI minds to build their own empires instead .
2. The Innovator's Dilemma: Why did Google sit on the tech? We expose the corporate paralysis. Google prioritized protecting its Search Ads monopoly over releasing a chatbot that might cannibalize revenue. By playing it safe to avoid "reputational risk," they handed the first-mover advantage to OpenAI, turning their own invention into their biggest threat .
3. The Next Breakthrough: Is the Transformer the end of the line? We discuss the perspective of Llion Jones, the author who named the paper. He argues that the industry is now stuck in a "scaling trap," just making Transformers bigger rather than smarter. We ask: will the next revolution come from another Google paper, or has the culture of innovation moved permanently to startups? .
By MorgrainGoogle invented the future, then let it walk out the door. 📉🚪 We investigate the origin story of Generative AI: the 2017 Google research paper "Attention Is All You Need," which introduced the Transformer architecture (the "T" in GPT). We analyze how a single team of eight researchers solved language translation but ended up creating the engine for the entire AI revolution .
1. The Exodus of the Eight: We break down the "Brain Drain." Of the eight authors who wrote the paper, all eight have left Google. We track where they went: founding rivals like OpenAI, Anthropic, Cohere, and Character.AI. We explain how Google's bureaucratic "red tape" and refusal to launch products drove the world's smartest AI minds to build their own empires instead .
2. The Innovator's Dilemma: Why did Google sit on the tech? We expose the corporate paralysis. Google prioritized protecting its Search Ads monopoly over releasing a chatbot that might cannibalize revenue. By playing it safe to avoid "reputational risk," they handed the first-mover advantage to OpenAI, turning their own invention into their biggest threat .
3. The Next Breakthrough: Is the Transformer the end of the line? We discuss the perspective of Llion Jones, the author who named the paper. He argues that the industry is now stuck in a "scaling trap," just making Transformers bigger rather than smarter. We ask: will the next revolution come from another Google paper, or has the culture of innovation moved permanently to startups? .