Customers don't buy what we're selling. Price is unrelated to the value we're bringing.Price is not just a number. Price is a feeling.Just about everything we buy, that we value, comes with a story included.And yet, most marketers don't invest enough, don't take enough care, and don't persist enough in making sure the story is worth what was paid for it.

Customers don't buy what we're selling. Price is unrelated to the value we're bringing. Price is not just a number. Price is a feeling. Just about everything we buy, that we value, comes with a story included. And yet, most marketers don't invest enough, don't take enough care, and don't persist enough in making sure the story is worth what was paid for it.

The 2 ways of creating value

Cut through the marketing noise with The Cognitive Marketer. In weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.

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The 2 ways of creating value

The 2 ways of creating value