In this episode of Founders Future, host Zach Young sits down with Sasha Eburne, a business coach who made a dramatic leap from a 20-year career in hotel management to building a multi-six-figure virtual assistant business in just two weeks after the COVID-19 pandemic decimated the hospitality industry. Sasha shares her powerful origin story, from being a corporate ladder-climber traveling the world to a moment of reinvention sparked by a conversation with a friend who was earning more as a virtual assistant than in her hotel job.

Sasha delves into her current mission: empowering women, particularly virtual assistants, coaches, and service-based entrepreneurs, to break free from the 9-to-5 and build businesses that offer financial freedom and flexibility. She explains her unique 12-month coaching framework that blends business strategy with deep mindset work, drawing on her certifications in neuro-linguistic programming (NLP) and hypnotherapy. The conversation also covers her highly effective, community-driven marketing strategies, her philosophy on building a mission-aligned team, and her goals to expand her impact through global speaking engagements and a forthcoming book.