One thing to keep in mind if you’re building a Personal Brand...it’s personal.

 

And that means, some will like you, some won’t. Just like with real people.

 

This is less of an issue with Company Brands.

 

So are you willing to pay the penalty for the potential upside?

 

PS: Here’s the useful book on branding I recommended...

 

https://www.amazon.com/BRAND-MANAGEMENT-CHECKLIST-Brad-VanAuken/dp/0749436999

 

#branding #personalbrand #companybrand