Elliott Ferguson, President and CEO of Destination DC shares his unique insights into the state of tourism, mandates, omicron and the question of what’s next from the Nation's capital, a premiere visitor destination filled with world class attractions.

Elliott talks about the pivot for destination marketers from ‘heads in beds and butts in seats’ into a new central role of chief communicator between venues and visitors, reflecting on the changing expectations and demands of travellers across attractions, events and hospitality.