In this episode of the Revenue Room podcast, Kathy Macchi from Inverta discusses the critical importance of AI in marketing and the lack of preparedness among marketing leaders. She provides practical advice on getting started with AI, emphasizing the need for hands-on experience and team training. Kathy covers the key steps for integrating AI into marketing organizations, from gaining basic understanding to creating AI councils and policies. The conversation also touches on future strategies, including impact analysis and AI roadmaps. Listeners can expect actionable insights to help their marketing teams navigate the AI revolution effectively.