Marketing budgets are being slashed. Competition is fiercer than ever. Proving ROI? It's an uphill battle. Are you ready to transform your marketing from a cost center into a growth engine?

In this episode of Banking on Experience, we're joined by James Robert Lay, CEO of the Digital Growth Institute and host of the Banking on Digital Growth podcast, boasting over 450 episodes of insider strategies.

James reveals his proven playbook to help financial institutions unlock podcasting as a game-changing growth tool, defend their marketing budgets in tough times, and focus on the key areas that drive measurable results.

Packed with brutally honest insights and actionable advice, this episode delivers everything you need to boost growth, prove ROI, and outpace the competition.

Tune in now to discover The 2025 Marketing Playbook for Banks & Credit Unions. Whether you're a marketer, executive, or aspiring leader, this podcast episode will act as your roadmap to better marketing perofrmance in 2025.