Scaling your business is one of the biggest challenges you’ll face as a leader and most fail before they even get started.

In this episode of The Sales Machine Podcast, I sit down with Siv Sivanesan, CEO of Volenday Group and a master at scaling businesses across industries like tech and staffing. Siv shares the hard truths about why so many businesses fail to scale, from poor foundations to misaligned talent, and how you can avoid the same pitfalls.

We tackle the critical questions:

✅ Are you scaling without truly understanding your product-market fit?

✅ How do you recruit and retain the right talent in a hyper-competitive market?

✅ Is your company culture breaking under the weight of growth?

✅ Why is client satisfaction the foundation of long-term success?

If you’re ready to take your business to the next level without falling into the common traps of growth, hit play and let’s get into it! 

Episode Highlights

"Scaling without understanding your product-market fit is the fastest way to fail." - Siv Sivanesan

"Sales is not about the product you’re selling; it’s about the problems you’re solving for your clients." - John Rankins

"The first 18 months of scaling can feel quiet, but it’s where the foundation for exponential growth is built." - Siv Sivanesan

"If you don’t define the solution with the client, you risk wasting millions of dollars on the wrong approach." - John Rankins

"AI won’t replace strategy, but it will amplify the effectiveness of businesses that use it wisely." - Siv Sivanesan

"The data is there, but most businesses don’t know how to turn it into actionable insights." - John Rankins

"The biggest mistake in global expansion is underestimating the nuances of local markets." - Siv Sivanesan

Chapters

(09:49) - Scaling Businesses: Insights from Experience

(19:46) - The Importance of People in Business Growth

(29:50) - Sales Strategies for Effective Scaling

(39:47) - Navigating Challenges in Rapid Growth

(31:39) - Cultural Shifts and Organizational Change

(33:53) - Rediscovering Purpose After Stagnation

(36:33) - Recruiting and Retaining Top Talent

(40:35) - Training for Growth and Retention

(41:48) - Delivering Value to Clients

(48:59) - Navigating Economic Changes and Market Timing

Connect with Siv Sivanesan

LinkedIn: https://www.linkedin.com/in/siv-sivanesan 

Facebook: https://www.facebook.com/Volenday/ 

Website: https://www.volenday.com/ 

Connect with John Rankins

Website: https://thesalesmachine.com/

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram:https://www.instagram.com/thesalesmachine_official/

LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/

YouTube:https://www.youtube.com/@JohnRankinsOfficial