In this inspiring episode of the PRovoke Media podcast, Maja Pawinska Sims talks to our Young Changemakers for 2025. The four amazing young women from underrepresented backgrounds around the world have been recognised as future leaders of the communications industry, in the fourth year of the competition: Liyana Shirin in London, Elsie Merhi in Dubai, Kayla Marrero in Washington DC and Lívia Gammardella in Sao Paulo, Brazil. Before the conversation with the Young Changemakers, we speak to the woman behind the initiative, We. Communications founder and global CEO Melissa Waggener Zorkin.