In Episode 10 of Reinventing B2B, host Emilie Sanders Lee is joined by Jacob Golding, Ritesh Patel, Patrizia Vassallo, and Will Mather for a roundtable on how AI is reshaping B2B marketing—and what senior marketers should be watching next.

In this episode, we cover:

• AI answer engines and the shift from SEO to Answer Engine Optimization (AEO)
• What AI needs to recommend brands: discoverable, quotable, trusted content
• Why data hygiene, governance, and tracking are now non-negotiable
• How brands build a stronger digital ecosystem + authority moat
• The return of brand as a growth driver in AI-first environments
• How measurement is evolving: share of AI presence, sentiment, attribution, outcomes
• 2026 predictions: agentic workflows, integrated growth strategy, and staying intentionally human

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