2026 will be a year of change in real estate—300,000 agents expected to leave the industry, rising home sales compared to 2024–25, modest price shifts, and mortgage rates holding in the 6% range. For realtors, that means uncertainty…but also massive opportunity.

Keys to thriving in 2026:
🏠 Educate buyers with workshops & long-term wealth strategies
💰 Teach sellers how to avoid leaving money on the table
📈 Double down on lead generation (especially reactivating old leads)
👥 Prioritize first-time buyer education with lender partnerships
🎥 Build visibility through consistent content—market updates, myth-busting, community spotlights
🔑 Position yourself as the trusted professional as hobbyists exit the business

Markets are shifting, but the agents who prepare now will dominate in 2026. Use this playbook to refine your strategy, increase visibility, and secure more clients in the year ahead.

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