Laura refers to the article she read on McKinsey recently, about the 21st Century CEO. You can read it here.

It talks through the six components of a great CEO:

 - Be bold

-Treat the soft stuff as the hard stuff

- Solve for the team’s psychology

- Help directors help the business

- Start with “Why?”

- Do what only you can do

Laura talks through the article and her thoughts about each of the points. There is a lot of resemblance to Laura's former campaigns, blogs and thinking.

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You can follow me @laurafromaura or my consultancy @AuraAdvisory and my new website is www.auraadvisory.co