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This episode explores the 22 Immutable Laws of Marketing, powerful principles for achieving success in the marketplace. Based on the book by Al Ries and Jack Trout, the episode covers key concepts like the Law of Leadership, the Law of the Category, and the Law of Focus. Listeners will learn why it's better to be first in the mind than first in the marketplace and how to avoid common marketing pitfalls like line extension.
This episode explores the 22 Immutable Laws of Marketing, powerful principles for achieving success in the marketplace. Based on the book by Al Ries and Jack Trout, the episode covers key concepts like the Law of Leadership, the Law of the Category, and the Law of Focus. Listeners will learn why it's better to be first in the mind than first in the marketplace and how to avoid common marketing pitfalls like line extension.