In this episode of Founders Future, with host Jae Encarnacion, we sit down with Amy Slater, CEO and founder of Innovative Events, a Denver-based company transforming how MSPs and service businesses create high-impact experiences. Amy shares her journey from recognizing a gap in authentic business relationships to launching her full-service event and marketing agency in 2024. She reveals how her team blends in-person events (trade shows, lunch-and-learns) with digital strategies (podcasts, AI-powered content) to drive measurable ROI—while staying lean with just 3 core team members.

Amy dives into her unexpected discovery that podcast production has become their #1 service, the challenges of scaling lead response times, and her vision for global expansion as hybrid events redefine the industry. For any founder struggling to balance personal connections with scalable systems, Amy’s insights on mentorship, Zoho/Canva tech stacks, and the "24-hour rule" for lead follow-ups are gold.