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Join Alicia and George as they explore the inspiring story of Bobbi Brown, founder of Jones Road Beauty, who built a billion-dollar brand, sold it, and then reinvented herself in her sixties. We discuss entrepreneurship, branding, strategic decisions, and the importance of authenticity and timing.

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Bobbi Brown, Jones Road Beauty, entrepreneurship, branding, non-compete, beauty industry, clean beauty, business reinvention, family business, social media influence

Timestamps:

00:00 Introduction to Bobbi Brown's Inspiring Journey

01:54 The Origins of Bobbi Brown Cosmetics and Its Market Impact

03:49 Selling the Business to Estée Lauder at 38

04:35 The 25-Year Non-Compete and Its Challenges

06:43 Transitioning to New Ventures During the Non-Compete Period

08:32 The Serendipitous Creation of Jones Road Beauty

10:28 Launching Jones Road on the Exact Day the Non-Compete Expired

12:28 Viral Success of the Miracle Balm and Brand Growth

14:26 The Focus on Clean Beauty and Ingredient Transparency

16:25 Building a Family-Owned Business and Staying Authentic

18:20 Lessons on Timing, Authenticity, and Reinvention

20:03 The Power of Social Media and Personal Branding

22:10 The Massive Market of Beauty and Personal Care

24:09 Reflections on Non-Compete, Legacy, and Next Chapters

27:00 Inspiration and Final Thoughts

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She’s Built Different: https://shesbuiltdifferent.substack.com/

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