South Korea’s retail landscape is undergoing a massive shift. In this episode, Zac explores the decline of traditional TV home shopping and the explosive growth of Live Commerce. We discuss the "Big Seven" networks, the crushing weight of transmission fees, and how platforms like Naver and Coupang are using "Rocket Delivery" and social engagement to capture the MZ generation. Plus, a look at how Live Commerce bridges the "Spatial Gap" for regional consumers and what the future holds for AI virtual hosts in the beauty space.

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