Getting clients. Making sales. It's the cornerstone to making any business work.

Yet so many businesses are getting the key piece to doing this totally wrong. Or they're doing it poorly but don't recognize what's causing them to struggle to bring in new clients.

What's this key missing piece? A compelling offer (aka, your messaging) that grabs your dream clients by their eyeballs.

Whether you're making your offer in person, over the phone or via your website, there are three big offer mistakes that cause dream clients to click away, say "no" or run screaming in the other direction (or all three). If you're having problems booking clients or selling your products, the first thing you should look at is how you're communicating your offer.

In this article, you will learn what to focus on in your sales conversation so that your clients will be encouraged to sign up to your program, how to connect with what your clients need from you, and finally, how to communicate with your clients so they'll be more than willing to pay for your services, even at higher fees.