Theater Life Uncensored

The 3 Biggest Branding Pitfalls


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We're looking at the three biggest pitfalls you should avoid when it comes to your branding in this episode. And of course we talk about what to do instead. 

These three things are what makes the difference between a brand that's just nice to look at and one that actually books you work. 

The whole point of branding is to book you more work, so it's crucial you don't fall prey to these very common pitfalls.

Episode Highlights:

[01:54] Pitfall #1: "Inventing" Your Brand

[04:05] Pitfall #2: Forgetting the Purpose of Branding

[06:32] Pitfall #3: Trying To Appeal to Everyone

[10:46] An Example

[11:46] Getting Help With Your Branding

Episode Links:

The #1 Mistake People Make With Their Branding (Blog Post)

Branding to Book Course in Amplified Artists

For detailed show notes, please visit: JimCooney.me/branding-pitfalls

Ready for a career and life you love? Check out Amplified Artists!

Free 3-Part Branding Formula Guide and Worksheet: JimCooney.me/branding

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Web - JimCooney.me

Instagram - @JimCooneyNYC

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Theater Life UncensoredBy Jim Cooney