Spending money on advertising on the social media websites can be incredibly valuable. Or you can waste a ton of time and money. In this episode we’ll help you dial up the former, and avoid the latter. Let’s start with a short-list of the sites we’re talking about.

What you’ll learn

The 3 “Big Goals” of paid social media advertising.

Techniques for achieving each of the 3 big goals.

The 6 Stages of the Loyalty Ladder

How to work with influencers to accelerate your goals.