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Ep. 97 - Join Chris this week as he discusses the major mistake that every marketer makes at some point, marketing to the wrong audience. Along with explaining the core reason that this happens, Chris lays out the 3 hidden traps that inevitably come from going wide instead of deep and most importantly, how to avoid falling into these traps. If you want to fast-forward past the headache that follows this all too common mistake, this episode is for you.