In this episode I chat with Andrew Murray and Don Holdsworth, who are both members of my team at Alpin Advisory. We discuss the 3 Horizons framework that McKinsey & Company developed, and how it applies to businesses of any size. 

Don was a partner at Mckinsey around the time the framework was developed and brings first hand insights into why it was created. Together with Andrew they explain how you can use this framework to ensure your business plans effectively for future growth.