Cost reduction is a basic business expectation.  Yet many businesses fail to understand the true costs of cuts in the wrong places. 

In episode #16, Greg Saltsman and Alicia Hicks discuss 3 key points relating to cost reduction;

1.  Areas where you can cut costs without hurting your business.

2.  Where you should avoid cutting costs.

3.  What you should do with the money you save as a result of cost reduction efforts. 

Cost reduction may seem obvious, but there's more to it.