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The 3 Money Beliefs Every Service Provider Needs to Know
➡️ Get our High-Converting Proposal Template
Do you worry about making sure your prices are “affordable”? Or find yourself thinking “my clients are small businesses, they don’t have the budget”? What about the flip side: “they have money, this should be a no-brainer for them”?
If you spend a lot of mental energy thinking about how much money your clients do or don’t have, you might have what Shannon Mattern calls a Pricing Paradigm blind spot.
In this episode, Shannon shares her proprietary Pricing Paradigms™ Framework - the result of a decade watching how service providers think about pricing and how clients respond. You’ll discover the three distinct paradigms at play in every transaction, and how to shift toward the one that actually grows your revenue.
What a Pricing Paradigm™ is and how yours was formed
The 3 Pricing Paradigms™: Expense, Hustle, and Investment and the key differences between them
How each paradigm shows up when you’re writing a proposal or having a sales conversation
Why worrying about your client’s budget is actually hurting your revenue
How you have more influence over your client’s Pricing Paradigm™ than you think
How to start shifting toward an Investment Paradigm™ in your pricing decisions
Pricing Paradigms™ aren’t fixed - they can be deconstructed and rebuilt. When you shift from an Expense or Hustle paradigm into an Investment Paradigm™, you stop worrying about what clients can afford and start showing them what’s possible through working with you.
Need help with your pricing strategy? Book a Discovery Call with Shannon
Connect with Shannon:
TikTok
Pricing Mindset Makeover is for experienced service providers, consultants, and agencies who know they could be charging more but aren't sure how. Each episode gives you the pricing strategy and mindset shifts you need to stop undercharging and start making more from the incredible work you're already doing.
Hosted by Shannon Mattern, Pricing Strategist, creator of the Package Matrix™ Framework and Founder of the Web Designer Academy.
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By Shannon Mattern➡️ Get our High-Converting Proposal Template
Do you worry about making sure your prices are “affordable”? Or find yourself thinking “my clients are small businesses, they don’t have the budget”? What about the flip side: “they have money, this should be a no-brainer for them”?
If you spend a lot of mental energy thinking about how much money your clients do or don’t have, you might have what Shannon Mattern calls a Pricing Paradigm blind spot.
In this episode, Shannon shares her proprietary Pricing Paradigms™ Framework - the result of a decade watching how service providers think about pricing and how clients respond. You’ll discover the three distinct paradigms at play in every transaction, and how to shift toward the one that actually grows your revenue.
What a Pricing Paradigm™ is and how yours was formed
The 3 Pricing Paradigms™: Expense, Hustle, and Investment and the key differences between them
How each paradigm shows up when you’re writing a proposal or having a sales conversation
Why worrying about your client’s budget is actually hurting your revenue
How you have more influence over your client’s Pricing Paradigm™ than you think
How to start shifting toward an Investment Paradigm™ in your pricing decisions
Pricing Paradigms™ aren’t fixed - they can be deconstructed and rebuilt. When you shift from an Expense or Hustle paradigm into an Investment Paradigm™, you stop worrying about what clients can afford and start showing them what’s possible through working with you.
Need help with your pricing strategy? Book a Discovery Call with Shannon
Connect with Shannon:
TikTok
Pricing Mindset Makeover is for experienced service providers, consultants, and agencies who know they could be charging more but aren't sure how. Each episode gives you the pricing strategy and mindset shifts you need to stop undercharging and start making more from the incredible work you're already doing.
Hosted by Shannon Mattern, Pricing Strategist, creator of the Package Matrix™ Framework and Founder of the Web Designer Academy.