
Sign up to save your podcasts
Or
People don't buy from faceless corporations (if they can help it).
Given the choice, they'll pick a company with a "guide" to help them solve the challenge they're facing.
In this episode, Mike talks about the 3 key characteristics your product, service or brand MUST project in order for you to win more sales than a less worthy competitor.
People don't buy from faceless corporations (if they can help it).
Given the choice, they'll pick a company with a "guide" to help them solve the challenge they're facing.
In this episode, Mike talks about the 3 key characteristics your product, service or brand MUST project in order for you to win more sales than a less worthy competitor.