The Authority Builder Podcast

The 3 Orbits of Potential Customers


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Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat.

 

Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or service, it’s definitely not a good fit.

 

You need a different approach to your marketing. One that shows potential clients your expertise and experience. There is a marketing channel that accomplishes this that’s actually quite easy to do and readily available. All you have to do is talk…

 

I go in-depth on that channel and also talk about…

 

  • The 3 purchases that every client makes
  • Harnessing the power of the human voice in your marketing 
  • Creating content that grabs attention
  • How to pre-sell your prospects
  • And more
...more
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The Authority Builder PodcastBy Steve Gordon

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