Most brands think they understand their Amazon performance… but they’re often only seeing the surface. In this final episode of the Amazon Marketing Cloud (AMC) series, Hamish Conway and Sebastian Hargreaves dive into the attribution and acquisition insights that reveal what’s really driving growth on Amazon. They explore organic vs paid first touch, new-to-brand vs repeat customers by ASIN, full-funnel attribution, and the real path-to-purchase journey including how many ad interactions it typically takes before a customer converts. Discover how these deeper insights reveal where growth is truly coming from, where advertising is working (or not), and how leading brands make smarter decisions to outcompete on Amazon. If you want to understand how the best brands are using AMC to gain a competitive edge, this episode is a must-listen.
If you missed the earlier episodes, start with Episode 73 (Part 1) and Episode 74 (Part 2) to get the full breakdown of Amazon Marketing Cloud and how brands are using it to unlock deeper customer and revenue insights.
Listen on the TACOS Tuesday Spotify channel: https://open.spotify.com/show/2esFxJvNMtJrLLwhe0expg?si=24de078565794834