This episode identifies three preventable planning errors: underestimated expenses, undefined target markets, and pricing disconnected from actual costs. We break down why self-employment tax disappears from projections, why broad positioning weakens conversion, and how competitor-based pricing quietly destroys margins.

You will learn how to build cost projections grounded in reality, define a specific client profile that improves marketing performance, and calculate pricing from your numbers instead of someone else’s.

Planning mistakes compound. So do corrections.

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