You Can Win the Customer-Attention War

When someone comes to a website – yours, mine, or anyone else’s, there’s a shockingly short window in which that visitor makes a decision to stick around or leave.

Some sources put the range at three to five seconds, maximum. Some put it at even less – 1 to 2 seconds, tops.

Attention spans have never been shorter than they are now.

In this crazy war for attention,

• does your website even stand a chance of emerging victorious?
• Does it make visitors pause in their tracks, poke around for a while, and stay to learn more about you?

It can… if you’re able to answer “yes” to 3 critical questions.

Use this website 3-second test on your home page, and see how you score.

1. Is It Instantly Clear What You Do?
2. Is It Instantly Clear What You Offer?
3. Is It Instantly Clear Why You’re Interesting?

You don’t need to be a marketing expert to make a website that captures attention. Visitors don’t need to be dazzled by visual spectacles or impressed by feats of content-marketing superiority.

But they do need is to know, within seconds, whether your website is right for them, offers what they want, and is the kind of place they’d enjoy spending time.

Nail those, and the battle is yours.