How to build an Aesthetic Personal Brand w/ Gosha Dolgun

Today I invited Gosha, Creative director and Founder of The Thirty 7 agency.

He spent the past year analyzing the most successful aesthetic personal brands and building his own YouTube channel to 15,000 subscribers.

He shares with us his 3-Step Blueprint to build an aesthetic personal brand that actually stands out:

1 - Why your brand starts by a Pinterest Board

2 - How to Match Your Content Budget to Your Aesthetic Goals

3 - How to Create High-Quality content that position yourself as an authority in your field

His YouTube channel: https://www.youtube.com/@goshadolgun

Chapters:

0:00 Intro

1:38 Why start a personal brand in 2025

5:20 What is an aesthetic personal brand

11:15 The 3-step framework to build your brand

20:32 Keywords and mood board process

25:22 The Marc Lou example breakdown

31:52 Why people buy lifestyle, not products

35:03 Building in public is dead

42:33 Growing fast on YouTube with other people's faces

45:04 How to actually monetize your personal brand

52:00 Final advice for aesthetic creators

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