Do you have a book, podcast, or business idea collecting dust because you're waiting for it to be "perfect"? In this episode of How It All Werks, we sit down with Launch Strategist Kimone Hines to demystify the process of going to market. Kimone breaks down why "if your first launch doesn't suck, you waited too long" and walks us through the specific psychology needed to get people to buy.

We discuss the three critical phases of a successful launch—Curiosity, Enlightenment, and Call to Action—and share real-world case studies, including a breakdown of a launch that generated $60k in revenue. Whether you are launching a digital product or a ministry, this blueprint will help you turn your idea into an event.

KEY TAKEAWAYS

The "Start Ugly" Rule: Why you need to launch before you are ready to get the data you need to perfect your product.

The 3 Phases of Launching:

Curiosity: How to build hype without revealing the product.

Enlightenment: Establishing authority through teaching.

Call to Action: Creating urgency and FOMO (Fear Of Missing Out).

The "Celebration" Hack: How to use a post-launch graduation event to secure your next round of customers effortlessly.

Real Numbers: A behind-the-scenes look at how social proof drove a 2,000-person event attendance.

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