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Digital marketing can be life changing because it largely democratizes business and makes it accessible for nearly everyone in a way that was never possible before. But it's not magic--it's still built on the same principle of business that's existed since the beginning of time--exchange of value. We help people solve their problems and in exchange we make money. Create value for others and get paid for that. When we do that, we have what we need to be successful digital marketers.

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