AI is a huge help for content creation, but how can you avoid being same-same? 

In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.  

00:19 The impact of AI on content creation 

01:09 The disconnection through device addiction 

01:35 AI and social media 

02:20 The importance of personal touch in AI-generated content 

04:13 The power of YOU-ness in content and how to use it to stand out 

07:20 The impact of YOU-ness on engagement 

08:17 Ways to bring more YOU-ness to your content 

08:20 The power of storytelling 

10:55 Having a message that matters 

12:58 The importance of thought leadership 

14:23 Conclusion: The three key elements to stand out 

Links mentioned in this podcast 

• Using stories to stand out 

If you enjoyed listening to this episode, then you’ll also love: 

• Episode 65 – The one thing that’s missing from your message 

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