Marcia Jerry is the founder of Above All Cost and the author of Restored Ground, a book that names the relationships and patterns we've learned to call familiar, even when they were never meant to feel normal.

Marcia and Tiffany share a connection back to Azusa Pacific University, and Marcia's own path wound from the Bay Area to Houston before God settled her in El Paso, right where a 2019 list of dreams eventually led her.

In this conversation, Marcia unpacks the four things her book identifies as the patterns that keep people stuck in unhealthy relationships, familiar, enough, alone, and reality, and walks through how each one shows up not just at home, but on our teams and in our workplaces.

She and Tiffany also talk candidly about imposter syndrome, what it looks like for a leader to actually practice what they preach, and why letting go of a plan you've held tightly can be the start of something better than you imagined.

Connect with Marcia on Instagram at https://www.instagram.com/aboveallcost and on TikTok at https://www.tiktok.com/@aboveallcosts.

Find Restored Ground on Amazon at https://a.co/d/04H6dWdb, or locally in El Paso at Christian Outlets.

Listen to more episodes at https://www.323podcast.com

The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://www.c12borderplex.com

LinkedIn: https://www.linkedin.com/company/c12borderplex/

Facebook: https://www.facebook.com/C12Borderplex/

Jonathan Lopez and Drew Harris of Truvize Financial are back on the 323 Podcast, and this time they're asking a question a lot of successful business owners would rather not answer.

Can your company be thriving while your personal finances are a mess? Jonathan and Drew walk through why a healthy income statement doesn't automatically mean a healthy household, the behavioral traps that hit entrepreneurs harder than employees, and why building a buffer at home matters just as much as building one in the business.

They also get practical, talking through tools like Monarch Money and how AI can help you actually see where your money is going.

Toward the end, they connect it all back to Joseph storing up during the years of plenty, and why honesty with yourself is the one habit that changes everything.

Learn more about Jonathan, Drew, and Truvize Financial at https://www.truvize.com Listen to more episodes at https://www.323podcast.com

The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://www.c12borderplex.com

LinkedIn: https://www.linkedin.com/company/c12borderplex/

Facebook: https://www.facebook.com/C12Borderplex/

Steve Hayes spent over three decades in uniform, first in the Air Force and then as a U.S. Marshal, before trading his badge for business as the owner of Signal of El Paso.

In this episode, he talks about what changed and what stayed the same when he moved from leading in federal law enforcement to leading a security company that has grown from two employees to more than one hundred in just two years, with locations now in El Paso and Albuquerque.

He's honest about the weight of making decisions with nobody looking over his shoulder, the mistake that cost him sixty thousand dollars in his first year, and why he still picks up a shift himself when the schedule comes up short.

Steve also shares the question that reset his sense of identity after decades of defining himself by a title: what do you want on your tombstone? It's a good conversation for any leader trying to build something that lasts without losing themselves in the process.

Learn more about Steve Hayes and Signal of El Paso at https://locations.teamsignal.com/us/tx/el-paso/457/

Connect with Steve on https://web.facebook.com/signalelpaso?_rdc=1&_rdr#, or https://www.linkedin.com/company/signal-of-el-paso/

Listen to more episodes at https://www.323podcast.com

The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://www.c12borderplex.com

LinkedIn: https://www.linkedin.com/company/c12-borderplex

Facebook: https://www.facebook.com/C12Borderplex

Jonathan Lopez and Drew Harris, the team behind True Vise Financial, are back on The 323 Podcast to talk about a risk most business owners never see coming: building a company that quietly becomes their entire retirement plan.

They dig into why the average owner has 70 to 80 percent of their net worth tied up in a single business, why that concentration is riskier than most owners realize, and why only 20 to 30 percent of businesses listed for sale ever actually sell.

Jonathan and Drew share how they help clients separate personal wealth from business wealth, build real liquidity outside the company, and ask a question most advisers never bring up: what would the next leader do with this money?

It's a practical, honest conversation for any business owner who has never stopped to ask how much of their future is riding on one asset.

Learn more about Jonathan, Drew, and True Vise Financial at https://www.truvize.com

Listen to more episodes at https://www.323podcast.com The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://www.c12borderplex.com

LinkedIn: https://www.linkedin.com/company/c12-borderplex

Facebook: https://www.facebook.com/C12Borderplex

Danny Nassar has spent more than 22 years helping El Paso families buy homes as a branch manager at Canopy Mortgage, and in a business built entirely on commission, he's never let a spreadsheet dictate how he treats people.

In this conversation, Danny talks about growing up in a Lebanese immigrant family that wove together Orthodox, Catholic, and Baptist traditions, and how that blended faith shaped a career built on turning down deals that aren't right for clients rather than chasing every transaction.

He shares how he processes the emotional weight of an industry where deals fall through as often as they close, what praying for provision instead of production has taught him, and how caring for aging and now grieving parents reshaped what he wants his work to make room for.

Connect with Danny at Canopy Mortgage by visiting https://www.vloanelpaso.com or https://www.texasusdaloan.com, or call him directly at 915-221-1580.

Listen to more episodes at https://www.323podcast.com

The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://www.c12borderplex.com

LinkedIn: https://www.linkedin.com/company/c12-borderplex/

Facebook: https://www.facebook.com/C12Borderplex

Shelbi is the founder of Hope Lives Here, a faith-based community walking with chronically ill Christians through prayer, small groups, worship nights, and fellowship. 

After years running her own functional nutrition and strength coaching business, Shelbi was diagnosed with POTS, chronic fatigue, and post-viral syndrome, and the season that followed reshaped what she believed about productivity, presence, and God's economy. 

In this conversation, Shelbi returns to share how a handful of Instagram posts turned into a global community, why the church often reaches for platitudes instead of lament, and the four-part practice her community uses to sit honestly with God in suffering. 

She also lays out her vision for bringing Hope Lives Here into local churches, including courses and mentorship for congregations that want to walk with the chronically ill well. 

This is a good listen for any leader who wants to understand what presence actually requires, and why lament, not fixing, might be the most biblical response to suffering.

Connect with Shelbi and Hope Lives Here on Instagram at https://www.instagram.com/hope_liveshere/

 or partner with the ministry at https://hopelivesherefoundation.my.canva.site/ 

You can also visit https://www.hopeliveshere1513.com

Listen to more episodes at https://www.323podcast.com

 The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://c12borderplex.com

LinkedIn: https://www.linkedin.com/company/c12-borderplex/

Facebook: https://www.facebook.com/C12Borderplex

Shelbi spent years building a career as a personal trainer and functional nutrition specialist, coaching clients through fat loss, strength, and hormone health, until her own body started failing her. Three and a half years into a mysterious, debilitating illness, she's built Hope Lives Here 1513, an online community that walks with chronically ill Christians through prayer, small groups, and honest lament.

In this conversation, Shelbi and Tiffany talk about what it means to trust God when your body says no, how chronic illness rewired her understanding of identity and rest, and why she now measures success by whether she abided with God that day rather than by what she produced.

Connect with Shelbi on Instagram at @hope_liveshere or visit hopeliveshere1513.com to learn more about Hope Lives Here.

Listen to more episodes at 323podcast.com

The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com

LinkedIn: https://www.linkedin.com/company/c12-borderplex

Facebook: https://www.facebook.com/C12Borderplex

Paulina Walters spent years building a thriving fractional COO practice, the kind of behind-the-scenes work that helps founders turn vision into reality. Then God called her somewhere she never expected: into a seat as a C12 chair in North Texas, walking Christian business owners through the same struggle she knew firsthand, the loneliness of leading.

In this conversation, Paulina, who grew up in El Paso, talks with Tiffany about the difference between success and peace, how discernment often comes through the people who know us best, and why the buffalo culture of C12, leaders running toward the storm together instead of facing it alone, changes everything for the owners she serves. She also shares how her family's balance wheel keeps kingdom work centered at home, not just at the office.

Connect with Paulina on Instagram at Kingdom CEO Coach or learn more about her C12 practice at joinc12northtexas.com.

Listen to more episodes at 323podcast.com.

The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com.

LinkedIn: https://www.linkedin.com/company/c12-borderplex

Facebook: https://www.facebook.com/C12Borderplex

Stephanie Archuleta is the founder of Maid Mi Dia, a woman-owned home cleaning company in El Paso with a team of more than 20 people and over 20,000 homes cleaned.

Her story didn't start with a business plan. It started with five years of prayer, a word from the Lord while washing dishes, and the courage to begin.

Stephanie shares what it looks like to build trust into the DNA of a company, from rigorous hiring and five-day training programs to a culture where honesty, accountability, and genuine care for employees are non-negotiable. She also talks about what sustained her through a difficult marriage, the lean early years, and the moments she almost gave up.

For anyone building something from nothing and wondering if God sees it, this conversation is for you.

Connect with Stephanie and Maid Mi Dia on Instagram or Facebook.

Listen to more episodes at 323podcast.com.

The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com.

LinkedIn: https://www.linkedin.com/company/c12-borderplex

Facebook: https://www.facebook.com/C12Borderplex

Kelsy Chavez spent two decades in advertising and marketing, working with everything from small local businesses to brands like Walmart and Coca-Cola, before God called her to start a Substack called Fire in the Middle. In it, she writes about faith, family, and the way digital influence quietly shapes all of us, especially our kids.

Kelsy and Tiffany talk about discernment as a daily practice rather than a buzzword, the difference between using marketing with integrity and letting it use you, and the sermon line that finally pushed her to hit publish: stop waiting for your “when” and start taking your “win.”

They also dig into Kelsy’s El Paso roots, her family’s mission trips to Juárez, and what it looks like to teach discernment to children who are being marketed to every single day.

Connect with Kelsy on Fire in the Middle on Substack, on LinkedIn, or on Facebook.

Listen to more episodes at 323podcast.com

The 323 Podcast is Sponsored by C12 Borderplex.

Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com

LinkedIn: https://www.linkedin.com/company/c12-borderplex

Facebook: https://www.facebook.com/C12Borderplex