I want to talk about an essential part of my coaching philosophy today — the Catapult Method, which is a fun way of looking at the 3 Cs of Brave Yes CEO coaching and methodology.

Two episodes ago, I talked about the goal of my work with women founders and entrepreneurs is all about the A-Factor — that focuses on alignment, audacious self-worth and authenticity. If you haven’t, check out that episode.

And in the last episode I went deep on my own personal word of the year — untamed — and how I see it playing out in my business this year.

Today I’m going to be a bit more practical and talk about the 3Cs of a Brave Yes CEO. Plus a bonus C for fun.

Clarity

Capacity

Courage

When I began my first business in 2012 — 10 years ago — I definitely didn’t have the 3cs. But over time I learned they were essential and where I eventually began to put 80 percent of my investment and resources.

So let’s dive in.