With the pandemic changing the way we consume, the Direct-to-Consumer business model has become a trend-setting bandwagon that most businesses want to hop onto. However, the D2C model isn’t an easy one to crack, and involves being cognizant of numerous factors. Personalization, customer proximity, and product presentation are some of the integral aspects that companies should consider. What are the other aspects that can help companies successfully ride the D2C model? What are some of the challenges that companies will face in their transition into a D2C model?

 In this conversation with Rajat Kohli, Partner at Zinnov, Sid Jatia, General Manager, Global Retail & Consumer Goods, Microsoft, shares his perspectives on how D2C models differ from B2B models, and what makes them vulnerable to change, and failure.