Psychologist Karl Jung found four archetypes that play important roles in everyone's personality. Knowing them and their power is dangerously beneficial. Ignoring them is just simply dangerous. This episode will explore all four and how to nurture them (Books loomed in this episode: Influence by Cialdini, The War of Art by Pressfield, Tribes by Seth Godin, Living in the Light by Gawain, A Primer on Jungian Psychology by Hall, Various volumes of Jung, Flow by Csikszentmihalyi, Toward Psychology by Maslow)